advertising and public relations notes pdf

0000007842 00000 n <> endobj 35 0 obj << /Linearized 1 /O 37 /H [ 1340 377 ] /L 365120 /E 69133 /N 6 /T 364302 >> endobj xref 35 45 0000000016 00000 n 0000008540 00000 n 0000003912 00000 n 7 0 obj �u _W�'�C1�s�M6s[v����=s�Np�$����ܜއ�b��u �P�rVD�s;xp����Y�EZ�� W1�eU�N�wn8��c� f����"$�PЖXa��>fRx�6Y{P7�B���\�0��&�28J�&�0��0�r+�c���ee�,�U1Z+~����)�\�ڐ^�j�ho�K����xm7���L#�J��G-��%5 ;�-�;̲T &�_��'Ӕ3r�$;�֔�,5r5�G7T�2o�k ��H'h�!�s�ȹ�� ��t������[H~����� ��2Ih'�_o�-�����-)۽����b�hے��p�h'�Մ|���1���_�96�g��O�~���S��u���:|�^R�j���+� ��6��ZI�⁴T�s�ݭ� The paper overviews theories and present challenging issues of advertising and public relations and their implications in the context of classified components and factors. �b� Ph. It is important to evaluate these two subjects on similarities and 18 0 obj 4. endobj 14 0 obj Public Relations provides an excellent overview of corporate communication, ... Notes on contributors Foreword Preface Acknowledgements PART I: ... 12.1 Advertising industry turnover and growth 12.2 Advertising expenditure by product category, 2001 (�,�r�[PsڳQŚƇj�'�"��B�M:O�x��C�'��=��h���3er�-����,&�3j���=�_1��WYD�,P�+��/�0r� #�������h�.��T�2��q!�‡�c�`�������+� �M����������,�p9�C1���B��w0�F�ތ3����8�\�҂�W�n.����]-`,!S�bKh{["��P�-�����znU�,�r�[�U�֯����ڋ��$l�c뽲+r�؃�l)�(_����Q8��/;O$mPt�K,�WP��gd��o�2�+Vdr,})]4�����?�s�����$4Ӻ�ovEj��U\iN�;`5� viii Notes on contributors. ��(�� 1 0 obj <> 5���N�TA�'��"��&���Q��2������+��˪�������[������:ks�m��%�͍eBhta��DI2"������0_/#����l�I�o L7�_�����|���?��@��r9��n�v��)�K�Ngɿ��7��FV�@��o@�����erY4;��= �wb&�*��P�sv��>fd� Jvlt���n�O� �� z endstream endobj 46 0 obj << /Type /Font /Subtype /Type0 /BaseFont /FBPANK+Wingdings-Regular /Encoding /Identity-H /DescendantFonts [ 67 0 R ] >> endobj 47 0 obj 598 endobj 48 0 obj << /Filter /FlateDecode /Length 47 0 R >> stream Public Relations Notes - Free download as Word Doc (.doc), PDF File (.pdf), Text File (.txt) or read online for free. The most important difference between advertising and public relations is that While advertising is a highly expensive marketing tool, because it can reach a large number of people at the same time. endobj ] �^}KS������y�4X�M� �heB�� endobj A model that incorporates perceived quality, attitudes toward advertising and public relations, and brand relationship quality was tested with a sample of 477 consumers in Ho Chi Minh City, Vietnam. <> endobj 0000004609 00000 n 0000001247 00000 n ��P�_�H�+55�t�΍�3�ƶA�O�+� q�g�l�t����Un�fQS�sN��=%=F�8�>r �Zz5����Tjx"�zެ���9JOU�|��ۜ.Ж>����?�t6�%q������ .Ā������t���8�����G��p-e�`K�T�i���%��\���?� ���´��rR�+_�&S�Q�DL����0�������ν#�z�6�5ƪ��C�:�:�0(I�]#�W��F�6N��c‘��oH���@��z�1>(!�|0&�\Q�僽�Q>(|��x���I7��� �8n��!Q�b;��U&b���,HGkB�V�e5{�_O�S�!���P�:x�p w�#$!Z���b���w )-,3:J>36F7,-@WAFLNRSR2>ZaZP`JQRO�� C&&O5-5OOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOO�� V�" �� ' .)10. 0000005176 00000 n <> <> H���Mo�0����9B�8�����6=���A�!�eaKpl���wƆl�M� ��qz�鐞0#�Gj�K}5ctX(:�.���Dqo�C����>첺M�����{K'J�����!r8�F�X:]�l2�� You must therefore complete the module you have enrolled for ... (Advertising and Public Relations), the specific module code (COM3708) and your postal address, telephone number and email address clearly at the top of the letter. 0000002189 00000 n x��Z�n�F}��'ch��;,�%�h�IJ�M����Q�iF;;��=ռo�!Ƴ 4�OWUWW��n������w� �cͮ�����`:5�1�O,�~:?��=}�������î�y~����"$Kyj[����Gr�x��^�H�^�h� C�>�~|����H�~��zFß�h.��)�'�,2��&��������v ���a���-���V�#U�S�6�2��\��XǓ����؛���%�C��qGWp I�c3��\N��J��iX%5�]��nG7;��� 7���-������R&�f��Fr��٫�h�f_�ެ�K>||�=,��|ͭ�r���y��=��]���cF�2��lP��eBO3Uc�:z}���3��CQd��ֶ��CX�l�M,��b��/�i&Lw�ĺZ2b?���C�RqCLB���� O��+�is�^a��٭�{�`{�{�u$���\���[F����o�`h��YE��'��������ryK��:g�@H`&~�?E3�>��I��VF�L������5���=��^� 11 0 obj Public Relations Training Agenda 9.30 Coffee/Meet and greet/Overview of the day 10.00 - The Media 0000001696 00000 n Since development of human life improves, thus increase need to endobj $�D�(t�3P�-�j��]�(�f�>"b trailer << /Size 80 /Info 33 0 R /Root 36 0 R /Prev 364292 /ID[<4c7a3272193c2fcfe90207f959d04d62><5c78bd3e84a65d17cbdb421ddb1c366a>] >> startxref 0 %%EOF 36 0 obj << /Type /Catalog /Pages 32 0 R /Metadata 34 0 R /PageLabels 31 0 R >> endobj 78 0 obj << /S 196 /L 309 /Filter /FlateDecode /Length 79 0 R >> stream 13 0 obj – Advertising & Public Relation Paper-II 45, Anurag Nagar, Behind Press Complex, Indore (M.P.) 7 0 obj ﭖ��9���I� ����\ _��FK��$0��|��\�G�&(e� �7�[�(sV�G� ���W'A? 0000054798 00000 n x�� �� �k!��,����X�B,`X�p�lm�&�.���7Ӧ ���p� �s��#,њ�N�:#؈���x&�Өt�&^�mm�O�4���� ? endobj 0000007863 00000 n 0000002460 00000 n B.A. v ��t6�9&@c�)�FSy��C\ІdE4)t���O�� �J�N � hF���̯ҁFC6(����F �k�BA�4��)h�ߤY���C�6��)-��� ��� x�0s%W�!V@��VۗO�'q���Xdv մ�� x-�h������D����'B�H�*��>�� #����� o��֨gs���_�&O������Q��s���1�� �v@-����b�;��9oR�3��kRk N6�0�|GR ��xn7pR�� ���czأ��0�О] ��ٽ��K ~ endobj <> endstream x��Y�n�8}7��T��" '�vѠic`�]�؉e�eyx�rșQ��U�=$�|���y2��N�m4Z>�E�ߏit�L�E�g�Et�|�㣿�d��>}"�Cr>���ϜpAF�'�8Q�Rg�q�ZKFs0�rc����cd��/��m0�~�@��0��������.ᷘVR+ʘ�Aڀ#��&j�9�*������r[gj��[S%*�����PVc!%������]� 0000006447 00000 n 15 0 obj Course Description: The key to effective advertising and public relations is research. 16 0 obj 17 0 obj �q�WZő^x≂a�(���95�#�V$6��) �t�T�f�m��*����W���d"M��p;р��� ޙ0��mg�a��i���c��D��� �8D�῿q �gҼ?��M��N��✔�!��l���� ��a�o����y�wM��#���Z�`1�0 _E��Z���_N� d.�Z |*4�o��(|,A���c� x{�@ �k�:��f���r�4��5�������RV��LHq����p�p/��� xC�5��}�Pu��yp��l��3Ҿ�Y�(�-朩(҉W�?Y endobj <> 0000054479 00000 n 2 0 obj 10 0 obj @B* �J�D�s�x���0W�Y/X"~L���j �Z>l�|8�!���g~z%�������J@H��VR�P`*5 <> %���� endobj 0000005583 00000 n Mass Communication III Year Sub. endobj 0000004588 00000 n <> ;�ީ�O��A����!��qT��E}�gC�G M�Ai2��RE�Q�� 6 0 obj 0000008561 00000 n Advertising is what you say about yourself or organisation, but PR is what others say about you. H�b```f``�a`c`�+dd@ AV�(��F�u׏��V70�����ʄ 0��K. ���#)���9�I�=I�CO�w%��� <> %���� <> <> endobj <> 10 0 obj It will provide you with an understanding of the relationship between theory, data collection, analysis, and the communication of these results to clients. <> 12 0 obj PDF | On Sep 1, 2013, Shahram Gilaninia and others published The Role of Public Relations in Organization | Find, read and cite all the research you need on ResearchGate endobj endobj 2 0 obj 0000001717 00000 n <> Public Relations is free of cost implied endorsement along with validation of the third party. ����h������1r���*Kf5i�r˩�U�oݳ8C����y��g� One of the powerful functions of advertising is to generate consumer demand for specific products, services and ideas through ad campaigns that target the <> <>/ExtGState<>/XObject<>/ProcSet[/PDF/Text/ImageB/ImageC/ImageI] >>/MediaBox[ 0 0 595.32 841.92] /Contents 4 0 R/Group<>/Tabs/S/StructParents 0>> �b��EDL6�_&!�沛������@�O8U�v�(\a�5�����߾c��3�*%����X��rl�//���\$��}��)��')�d��$�?��)i9EP�p��D3��$�@��P�ޚ����h� <> 0000003891 00000 n Q�I �A6T-؉&@����P���w#�;͌}/�Q:D����1q^�}A�| 0000009509 00000 n <> $4�%�&'()*56789:CDEFGHIJSTUVWXYZcdefghijstuvwxyz�������������������������������������������������������������������������� ? 0000054249 00000 n *� A�6�"�F��a�)�EcNVi���� ���E��U�� �p�����ұ���B���;G���'[+���t�u�9R�K)ȥ��5��6&�\v�(���'����}A�@պ 6 0 obj Title: 9 0 obj 8 0 obj (HONS.) %&'()*456789:CDEFGHIJSTUVWXYZcdefghijstuvwxyz��������������������������������������������������������������������������� endobj endobj 5 0 obj 0000003129 00000 n 0000041682 00000 n 3 0 obj 0000006468 00000 n 0000001340 00000 n stream ����N����ThE%L��*�yK��(�',m��U���_�!�}��dG��H�N'�z̶e\�7=~��

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